Quote:
Originally posted by Joesho
That sounds like an awful lot of money, when I got their media pack to advertise the 420 calendar in, I din't see prices anywhere near that amount for a full page add, sounds like maybe somebody is giving you the ole stick in the ass in this scenario KB
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that does sound pretty high, HOWEVER....
as for blowing a load on print, I'd consider the impact of people that keep magazines around for a few months, years, etc....it's nice to have eyeballs looking at it over time versus the one time bang of a radio/schedule or billboard...not many people that I know record radio shows and play them back over and over, or keep old billboards in their 'billboard rack' in the dentists office....
however...I think you're primarily going for more of a large immediate SPLASH of promo, then yes...shooting for billboards and radio are higher in priority...
Power 106 and KROQ still biggies in LA these days? I'd hit them up for sure if they still controll the number of ears that they used to...
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