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What about a "generic" tour? Doesn't have to be a "gay" tour, but something kinda asexual, focused more towards medical, that gay traffic could be sent to. Instead of pics of couples/women, maybe just pics of solo guys, doctors, pills, patches, etc. You also could refer to "your partner/lover/significant other" instead of girlfriend/wife.
I used to do pretty good selling pills to gay traffic, and the tours had women draped all over them and always talked about the girlfriends. There may not be as much gay traffic but often times they have more disposable income and will buy more expensive stuff like this.
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