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Ironically, though not coincidentally, this radical transformation of the media has been obscured by conservative charges of "liberal media bias" that are believed by the vast majority of the public, including about half of Democrats. I'm all too familiar with the claim. From my very first days at the Washington Times, I was schooled to invoke "liberal bias" to deflect attention from my own biases and journalistic lapses and as a rationale to justify my presence in the mainstream media conversation in the name of providing "balance" or "the other side." We sold a lot of books and magazines and commanded lavish attention for our propaganda outside the right wing by using this cover story. As I showed in "Blinded by the Right," the truth was that my work as a right-wing journalist and commentator -- in particular, my American Spectator exposés on Anita Hill and the Clintons -- did not deserve the attention they received. I was delivering a truckload of nonfacts, half-truths, and innuendos, not "balance" or "the other side." What I show in "The Republican Noise Machine" is that my experience was not the exception but the rule.

The "liberal media" mantra aside, if one looks and listens closely to what the right wing says when it thinks others may not be paying attention, there should be no doubt that it has made potent political gains not despite the media but through it. Rush Limbaugh says his program has "redefined the media" and refers to the "Limbaugh echo chamber syndrome," by which messaging originating on his show drives the twenty-four-hour news cycle. "The radical Left," he says, "is furious that liberals no longer set the agenda in the national media." "'New media' outlets pound establishment," the Washington Times announced in an op-ed by right-wing publicist Craig Shirley. In a column explaining why the "outing" in the press of the identity of a covert CIA operative by senior Bush administration officials -- a possibly criminal act committed to harm a Bush critic -- did not spark a major political scandal, Tod Lindberg of the Hoover Institution explained in the Washington Times, "The media culture has changed. Conservatives and GOP partisans now have more than adequate means to offer an exculpatory counter-narrative." When CBS announced the cancellation of a biopic that was deemed unflattering toward the Reagans, Matt Drudge appeared on MSNBC, on a show hosted by a former Republican member of Congress, to announce the "beginning of a second media century .... It was the Internet, it was talk radio, it was cable that put pressure on CBS, and heretofore, there's never been this kind of pressure applied to one of the big titans, one of the big three." Brian C. Anderson, writing on OpinionJournal.com, a right-wing Web site published by the Wall Street Journal, in late 2003, informed conservatives, "[w]e're not losing anymore" and attributed this fact to a media "revolution." "Everything has changed," he wrote.

In a syndicated column titled "Culture War Signals," John Leo of U.S. News & World Report argued that "a corner has been turned" in the "culture wars" with the "rise of a large crop of commentators the left has not been able to match" and "conservative gains in new media" like the FOX News Channel. Conservative New York Times columnist David Brooks has written that the conservative media have "cohered to form a dazzlingly efficient ideology delivery system that swamps liberal efforts to get their ideas out." MSNBC's Matthews, interviewing Bernard Goldberg, the author of an attack book on the "liberal media" titled "Bias," got the author to agree with his view that the cable news industry -- whose total news audience is growing while that of the traditional broadcast news networks is declining -- is biased all right, though in favor of the right wing. According to Bill O'Reilly, "For decades, [liberals] controlled the agenda on TV news. That's over." In an interview with PBS, Tony Blankley, the former Newt Gingrich flack turned editorial page editor of the Washington Times and "McLaughlin Group" panelist, said:

"Starting in 1994, with the Republican election of Congress, I think Limbaugh made the difference in electing the Republican majority. In the following three elections, he made the difference holding the majority. And in 2000, in the presidential race in Florida, he was the difference between Gore and Bush winning Florida, and thus the presidency."


Commenting on the media while interviewing Ann Coulter about her book "Treason: Liberal Treachery From the Cold War to the War on Terrorism," right-wing radio host Sean Hannity crowed, "We've basically taken over!" Coulter, who has made millions off the charge of "liberal media bias" while maintaining a career as perhaps the most biased right-wing voice in the media, laughed in agreement. A young hahahahahar for Rupert Murdoch's neoconservative Weekly Standard named Matt Labash -- whom I hired into right-wing journalism at The American Spectator -- was probably laughing, too, when he was interviewed by Columbia Journalism Review partner Web site JournalismJobs.com. The interviewer asked, "Why have conservative media outlets like The Weekly Standard and FOX News Channel become more popular in recent years?" In his answer, Labash conceded that conservatives reject in their own media the standards of fairness, accuracy, and unbiased coverage that they demand from the "liberal media." He unmasked the hypocrisy at the heart of these endeavors:

"Because they feed the rage. We bring pain to the liberal media. I say that mockingly but it's true somewhat ... While these hand-wringing Freedom Forum types talk about objectivity, the conservative media like to rap the liberal media on the knuckles for not being objective. We've created this cottage industry in which it pays to be un-objective ... It's a great way to have your cake and eat it too. Criticize other people for not being objective. Be as subjective as you want. It's a great little racket."