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"Adult" is a generic word like "porn" or "sex", so there's little that can be done about adult.com being used by other sites.
If you have a trademark you might be able to waste a lot of time and money trying to stop people, but they use scripts that can generate millions of pages a day. Do you have time to send out millions of cease and desist letters every day?
Even Playboy can't stop it.
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