Quote:
Originally posted by SmutGiant
If that's the case, then why do companies such as Coca Cola feel the need to advertise? Everyone has heard of Coca Cola. One of the purposes of brand building advertising is to REMIND. Sure, everyone's heard of Topbucks TCG etc, but they're definetly not thinking about them 24/7. 
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True enough. I think the main reason they do this is because Pepsi is avertising too. To maintain a certain level of brand recognition you have to advertise.
True enough good argument.
