Quote:
Originally posted by BradM
;)
Absolutely bang on again. I mean who the fuck has never heard of Top bucks, TCG or Platinum Bucks? EVERYONE has. Even ARS sigwhores.
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If that's the case, then why do companies such as Coca Cola feel the need to advertise? Everyone has heard of Coca Cola. One of the purposes of brand building advertising is to REMIND. Sure, everyone's heard of Topbucks TCG etc, but they're definetly not thinking about them 24/7.
