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I also believe they were just overhyped and are coming back to earth. Even though the whole low-carb fad is extremely annoying and the type of stupid thing that could only come from america, I dont think it deters people from eating doughnuts.
If that were the case, I think there would be more said from guys like Dominos, PapaJohns, about low sales.
I used to get a box at the grocery store, and just got sick of them.
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