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banners seem to pull low because they only count click-thrus. if you notice, the page isn't exactly a 'enter here' page. it basically turns away anyone who woudln't be interested right off the bat.
if you want to figure out what you are actually sending, you have to count the hits out yourself. mind you, those hits out will be exagerated too. hits out and hits in never match up due to various reasons.
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