zgorf - I'm not trying to fool anyone. Sit here and try to call me a liar all you want. However, last I checked, I own ARS and you don't. So you would have NO clue what our members retain. Our sites convert trial to full at a rate in the 50% range. Our avg customer stays LONGER than 1.5, however I was using a simple formula for the sake of math
There used to be a day where 1.5 months was VERY VERY low. Now its closer to the mean.
I'm tired of people questioning my business model, especially those that don't run sponsor programs. I know what I can pay, and pay with out shaving. Profit margins continue to slip but $35-42 + rewards points I can pay and still stay in business, so I do

and plenty of webmasters like my offer and my weekly checks!
ChrisR - thanks. I know you understand much more than many do. As far as your critisisms, nothing we don't know and will be fixed in the release of ARS Tech 2.5 just before the launch of ARS 3rd Generation. And, THANK YOU for noticing we try. That is what we do. Can't make everyone happy but you sure can try your hardest to.
