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Chris R · 08-31-2001, 02:43 PM

I actually agree with KimmyKim

The only thing I don't agree with is the 1st page counting. As you can see from some of the brain wizards that posts here, what page clicks are counted on is probably last in their mind, but it is important for many people.

If you have one page that has two ads for different sponsors - then of course you are correct. Who gives a flying XXXX how well they convert or even if they DO shave (besides that making them a suspect company). If you can make $20 a day with company B - stay with them over company A making $10 a day.

The problem comes in when you have multiple sites with multiple pages, domains, and even dynamic advertising. WIthout using click counters - it become much more difficult to tell what is more effective. Conversion ratios are a quick and easy way to tell this.

You of course have to take CTR into account as well, and I generally put up a few ads for a ompany before blanketing my sites with them. I am a beginner adult webmaster, but have done affiliate programs for years. I know about what CTR to expect. If a correctly measured CTR underperforms my expectations - then it usually means I have done a poor job selecting creatives, or need to change positioning, size, text, whatever.

This is very hard to measure if you do not have accurate stats from your sponsor if you are not measuring it with pop counters.

It is very hard to correctly measure and target ads when you are dealing with multiple stats, sponsors, and even time zones. If stats are not updated instantly - and you do not know what timezone they are using - then it is actually impossible to measure correctly over anything but the LONG term, which does not allow for good tweaking.

I think sponsors should at least tell their members how they are measuring clicks.

Oh, and KimmyKim's logic for why 3rd party billing companies don't shave makes PERFECT sense. Unfortunately, this will not matter to those that are shaver conspriracy theorists.

Too bad we don't have something like CJ in the adult world - where all the stats are handles by a third party - kinda like CTC I guess, but better. But CJ has its problems too.

08-31-2001, 02:43 PM
Chris R Confirmed User Join Date: May 2001 Location: Baltimore, MD USA Posts: 1,151	I actually agree with KimmyKim The only thing I don't agree with is the 1st page counting. As you can see from some of the brain wizards that posts here, what page clicks are counted on is probably last in their mind, but it is important for many people. If you have one page that has two ads for different sponsors - then of course you are correct. Who gives a flying XXXX how well they convert or even if they DO shave (besides that making them a suspect company). If you can make $20 a day with company B - stay with them over company A making $10 a day. The problem comes in when you have multiple sites with multiple pages, domains, and even dynamic advertising. WIthout using click counters - it become much more difficult to tell what is more effective. Conversion ratios are a quick and easy way to tell this. You of course have to take CTR into account as well, and I generally put up a few ads for a ompany before blanketing my sites with them. I am a beginner adult webmaster, but have done affiliate programs for years. I know about what CTR to expect. If a correctly measured CTR underperforms my expectations - then it usually means I have done a poor job selecting creatives, or need to change positioning, size, text, whatever. This is very hard to measure if you do not have accurate stats from your sponsor if you are not measuring it with pop counters. It is very hard to correctly measure and target ads when you are dealing with multiple stats, sponsors, and even time zones. If stats are not updated instantly - and you do not know what timezone they are using - then it is actually impossible to measure correctly over anything but the LONG term, which does not allow for good tweaking. I think sponsors should at least tell their members how they are measuring clicks. Oh, and KimmyKim's logic for why 3rd party billing companies don't shave makes PERFECT sense. Unfortunately, this will not matter to those that are shaver conspriracy theorists. Too bad we don't have something like CJ in the adult world - where all the stats are handles by a third party - kinda like CTC I guess, but better. But CJ has its problems too.