ludedude -- the comment that I responded to in the quote was regarding site owners being shaved by third party processors if you'll read back thru the thread.
There are many ways, both intentional and unintentional, that a so called shave can happen.
I see lots of people talking about how their hits were shaved -- and I don't get it. Unless you are getting paid per click, what does it matter if your hits are first page raw, second page unique or 12th page inside the members area?
The bottom line should go like this --
a. reseller has a spot and he knows how much traffic it sends a day.
b. reseller sends X days worth to sponsor A
c. reseller sends X days worth to sponsor B
d. reseller gets a check for X from sponsor A, and for Y from sponsor B
e. Who sent the bigger check? Thats the sponsor that should get the spot
The thing to keep in mind is that numbers can be made to look like anything you want them to be. Give me someone's raw logs and I can make the same numbers appear to be good, bad or indifferent, all by interpretation, and not be cheating anyone by a single click.
The amounts on the checks are all that matter to me