Teadrinker - I've said it once, I'll say it again. We do NOT tinker with stats. We play a statistical numbers game. We don't look at every individual webmasters accts and see how their traffic is productive as far as retention.
We look at the ARS traffic as a WHOLE. This is what will make us our money. Offer all the webmasters the same deal. We then rely on Global Intermedia (the owners and operators of the sites in the ARS portfolio) to convert that traffic from trial to full.
If all of your 16 sales did cancel, that has nothing to do w/ your productivity since then.
May I repeat one scenario which is probably correct. You have repeat / bookmarker surfers. They see something new, they look, they join. Once its not new anymore, they are no longer interested in purchasing.
The beautiful thing about ARS is we have 68 sites, so there are plenty to change in and out to keep your site fresh.
There are no smokes and mirrors, no secret formulas or tricks.
