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the problem with ips is that they are owned by the hosting company...
so if you ever get some good links, or anything of that sort towards it for any reasons... and you want to move, you are fucked and will be left with the host getting the hits.
I had a Yahoo listing towards one ip once... freakin 400-1000 hits down the toilet when I moved from that host.
domains are yours, they go with you. plus, I'd more likely trust something on a domain... hence, the ad might not be as poignant on an IP.
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