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Rictor · 05-05-2004, 04:13 PM

http://www.rednova.com/news/stories/.../story011.html

CHICAGO (AP) -- Coke and Pepsi, trying to put more fizz into their soda sales, are about to launch new brands that taste like their flagship drinks but contain half the sugar, carbs and calories.

Coke's C2 and Pepsi's Edge are to hit the market nationally this summer. In advance, the companies offered tastes to supermarket executives, restaurant owners and other potential retail distributors at the Food Marketing Institute's annual trade show in Chicago.

The new sodas are targeted at people who don't like the calories in regular colas but are dissatisfied with diet versions.

05-05-2004, 04:13 PM
Rictor Old Timer Industry Role: Join Date: Jan 2001 Location: Indianapolis Posts: 12,208	Low Carb Cola Wars http://www.rednova.com/news/stories/.../story011.html CHICAGO (AP) -- Coke and Pepsi, trying to put more fizz into their soda sales, are about to launch new brands that taste like their flagship drinks but contain half the sugar, carbs and calories. Coke's C2 and Pepsi's Edge are to hit the market nationally this summer. In advance, the companies offered tastes to supermarket executives, restaurant owners and other potential retail distributors at the Food Marketing Institute's annual trade show in Chicago. The new sodas are targeted at people who don't like the calories in regular colas but are dissatisfied with diet versions.