Build the site around what you like to do for fun. If your hobbies are model trains and go-carts, then incorporate those two items into your site. How? Take pictures of your trains and go-carts. hahahahaha about your experiences such as the time you built your first model train. Fill out the site with links to other sites dealing with your hobbies and maybe put up a few ads selling "How-to" books/videos/etc.
Or you could just put "Graystroke: A Family Outing" and fill it with your family photos to Africa.
