Quote:
Originally posted by Rivux:
Yes you are correct, the focus is on the surfer, but not to encourage them to trust us, it is to encourage webmasters to conduct business properly, that will lead surfers to trust sites.
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You hit the nail on the head. And that's the whole idea behind AWG.
When a surfer sees the AWG logo they know it complies with the AWG "good practise" rules. If it doesn't they have a clear link to complain, and if the complaint is upheld, the AWG member loses the right to display the logo, and that would be backed up by legal action, if necessary, as stated in the membership agreement.