I was hoping
http://www.awg.org would be free, but it seems someone beat us to it. The first test might be to find a good domain name.
I suggest this framework for AWG. Membership for the first year would be free. AWG would exist on donations, of a domain name, hosting, legal work, artwork and CGI scripts. There wouldn't be enough money to pay for those at startup, anyway. A membership fee could then be charged from the second year, or it could continue as free, with links to the donators. We wouldn't know how feasible that was until we started out with it.
We should keep the regulations simple. I suggest having five rules, each of which includes related "bad practise". Making changes to the surfers browser without their permission could be one rule, for example, and that would include auto-bookmarking, auto homepage setting, disabling the back button, etc.
AWG would provide a button which members could place on their sites. Members wouldn't have to place the button on every site they owned, and therefore they could run surfer friendly sites, and CJ's, without losing their membership. The AWG button would indicate better practise on a site on which it was displayed.
When the button was clicked it would send the domain name back to AWG, with the number of the member. If the number wasn't valid, or the domain wasn't registered with AWG, action could be taken. The surfer would also be able to view the AWG rules, and make a complaint if they thought that site was breaking the rules.
I think the voting issue would be best resolved if we elected a "council of webmasters", perhaps with a president to oversee the organisation. I'm not sure how SAG works, but it's a model we might follow.
Let's make it happen.