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Again, it would be opt-in, you'd choose to follow the rules. If you broke them you'd have to take down the approved logo. For that you'd definetely need a legal agreement, with tough sanctions. But I don't think youd get something like that off the ground if you made it too complex. You're doing something new and untested. And who has most to lose from this industry's bad reputation? The big sponsors, and they have most to gain from a cleaner business, with surfers more likely to use their credit cards. I just can't see 5,000 webmasters, or even 1,000, paying an annual fee.
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