Oh yeah, we do live in a global economy as well, so boycotts are very difficult to enact against the majority of multi-national companies.
Most multi-nationals employ many ppl across many different geo-political sites. etc.
So, as much as any boycott hurt "the french" it was likely to hurt their U.S. distributors, shipping co's and other marketing partners.
I think the "Freedom" Fries name switch is a nice little parable for boycotting French products. Who can deny the boycott's success in destroying France's long monopoly over the culinary invention of fried pieces of potato?
