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Top five online searches
Most popular U.S. Internet search destinations in March 2004*
Brand or channel Unique audience Active reach Usage per person
1. Google 65 million 42.3%
2. Yahoo! Search 48 million 31.3%
3. MSN Search 45 million 29.2%
4. AOL Search 22 million 14.1%
5. Ask Jeeves 14 million 9.4%
*Home and work
Source: Nielsen//NetRatings
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