Proper SE optimiztion requires multiple sites that are listed well. It takes months. Anyone that claims otherwise is either a scammer (they list you in goto and then claim - see you are in the top 10), a liar, or doesn't know what they are talking about.
Despite what most people think - a listing of 20 for most keywords is almost worthless. You need to be as near the top as possible.
You can still optimize your pages for the SE - but with out link popularity or PageRank (Google) you will get pretty much no where for any competitive term.
You can find some of the technical articles from google at a page I made. If you really want to understand PageRank - you need to get the google toolbar.
http://toolbar.google.com/ http://www.searchnerd.com/pagerank/
Goodluck - it really is not hard to optimize pages yourself. Most of the engines besides google are pretty much worthless for free listings.
------------------
TopBucks.com - Converting at better than 1:130
David Lace Content - Highest Quality Teen Content
ConversionCash.com - Make Money off your WebTV Traffic