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"National Geographic (which had no beer or wine ads and relatively few for hard liquor), Reader's Digest (which had only eight alcohol ads during the study period), Vibe, Rolling Stone, People, Newsweek and Sports Illustrated, which had the highest number of alcohol ads."
newsflash: those are not "teen" magazines. Just because a teen may read one of them, does NOT classify it as a "teen" magazine.
Now, if Anheuser Busch is advertising in TeenBeat or Seventeen... that's a different story.
You have to accept the fact that we do not live in a vacuum. Teens are going to see adult marketing at some point.
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SIG TOO BIG
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