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Hello,
The rule of thumb due to google's algorithem is 1 keyword per 10 words. People who keyword spam do get top ranking in google! I have seen some sites with 1000's of keywords in a row ot the bottom of pages in similar color text to the back ground. But you will get caught and banned and they will look at your site for any other tricks so they can improve their algorithem!
Articals and paragraphs that are relavant to your sites content are fine as long as you follow the 1 in 10 rule.
User enjoy going to sites with more content and it helps your PR.
More Pages + Higher PR + Higher keyword concentration + Higher ranking = more money for you!
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