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Mellissa, not sure that I agree with you there. Would like to know where you are getting you're numbers from. We do well over 1000 signups a day and have been running paysites for over 5 years. Starting with no rebilling and charging 9.99 for a membership. I have gone up 5 bucks at a time for years but have stopped at $34.95 now over a year. We have done alot of testing and have alot of traffic to test it with. And I really dont think from my experience that $39.95 does better. It also creates more chargebacks from our testing. But then again sites, content, billing company, and customer service all come in to play. Its hard to tell for sure, but for now I'm sticking with $34.95
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