You definetly want to encourage sales with the contest but you also want to encourage webmasters to join your program. Since you are giving away more than 1 car how about keeping the 20 sales for part of the contest but incorporating in a seperate contest where you could also win one by joining up for the program itself as long as you are sending hits to it and advertising it. AP clickthru got huge with many small webmasters as well as many large ones because of sheer numbers. Tons of small guys that may not be able to generate enough sales for the contest in sheer numbers will do nothing but help promote the program as it gets increasingly more exposure.
Oh and a new car for anyone that comes up with agood idea to help the contest in this thread
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Information is the KEY to Success:
[This message has been edited by tuffruff (edited 08-15-2001).]