GoFuckYourself.com - Adult Webmaster Forum - View Single Post - THREE TIMES MORE PROFITABLE THEN CREDIT CARDS

MelissaD · 08-14-2001, 07:00 PM

Okay here are the stats

I'm going to bed- not sure how the table is going to work out but here goes:

First off let?s look at some facts:
Credit Cards ACH/Checks
Decline rates 33% 12%
Revoke Rates vs. Trial to 1st rebill * 50% 20-30%
Drop after 1st rebill 25-27% 15%
Retention (X = average retention) X 2X
Processing fees 10-15% 15%
* There are no trials on checks

So let?s plug some numbers in there apples to apples you know and we?ll go with worst case for ACH/Checks and best case for credit cards.

So off the top you will get 21% more sign ups through on checks. But we?ll start with 100 sign ups of each.

Credit Cards ACH/Online Check
% Sign ups Dollar Value % Sign ups Dollar Value
Revoke Rates vs. Trial to 1st rebill * 50% 50 30% 70
Drop after 1st rebill 25% 37.5 15% 59.5
Retention (# after 1st rebill drop * x (average months retention)) 1.75 months 37.5 $1965.46 3.5 months 59.5 $6237.08
Processing Fees 10% $196.54 15% $935.56
Totals $1768.92 $5301.52

------------------
Melissa Davies
[email protected]
www.BillinGuru.com
954 856-3071 mobile
954 227-0926 office
954 827-0335 fax
15566387 ICQ

Nobody is better than me!!

08-14-2001, 07:00 PM
MelissaD Confirmed User Join Date: May 2001 Location: Coral Springs, FL Posts: 155	Okay here are the stats I'm going to bed- not sure how the table is going to work out but here goes: First off let?s look at some facts: Credit Cards ACH/Checks Decline rates 33% 12% Revoke Rates vs. Trial to 1st rebill * 50% 20-30% Drop after 1st rebill 25-27% 15% Retention (X = average retention) X 2X Processing fees 10-15% 15% * There are no trials on checks So let?s plug some numbers in there apples to apples you know and we?ll go with worst case for ACH/Checks and best case for credit cards. So off the top you will get 21% more sign ups through on checks. But we?ll start with 100 sign ups of each. Credit Cards ACH/Online Check % Sign ups Dollar Value % Sign ups Dollar Value Revoke Rates vs. Trial to 1st rebill * 50% 50 30% 70 Drop after 1st rebill 25% 37.5 15% 59.5 Retention (# after 1st rebill drop * x (average months retention)) 1.75 months 37.5 $1965.46 3.5 months 59.5 $6237.08 Processing Fees 10% $196.54 15% $935.56 Totals $1768.92 $5301.52 ------------------ Melissa Davies [email protected] www.BillinGuru.com 954 856-3071 mobile 954 227-0926 office 954 827-0335 fax 15566387 ICQ Nobody is better than me!!