Pay sites offerring HUGE discounts for unhappy members...
We've been reviewing pay sites of all types in the last year, and one of the trends we've seen are sites that go from $40/mo memberships to offering a discount of 75% ($9.95/mo) when a member cancels, in order to desparately squeeze every last penny out of the individual.
For business purposes, this is obviously a good strategy... but at what cost? This method is clearly saying "hey, since you were smart enough not to be scammed into paying $40, and it costs us almost nothing to provide this service, how about we reason at $10?"...
In my opinion, this method of business is weak, and if I were a loyal member who did pay $40/mo only to know later that I could of paid $10, I'd be pissed!! Isn't this the WRONG way of treating loyal members?
Appreciate any feedback...
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