Quote:
Originally posted by polish_aristocrat
To current EU citizens - do you pay VAT on Google Ad Words?
What does it mean?
If you spend $100 on campaigns, they are also charging you 22 or 7% VAT ?
WTF ?
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Not only that, if your country is in the EU you'll have to pay in euro, minimum CPC is 0.05 euro, which equals to around 0.06 US dollar (20% more than US advertisers have to pay as minimum CPC) + 21% VAT if you are not VAT registered.
So for $100 a US advertiser gets 2000 clicks (assumed all bids are set to minimum CPC)
To get these same 2000 clicks a EU advertiser has to pay around 145 US dollar
(2000 clicks x 0.05 euro + 21% VAT = 121 euro => equals around $145 )
nice, eh?