Our niche is Spanking. U guys (webinc) have done a whole load of work for us in fact. Key with spanking and discipline is realistic scenes, and use of correct words.
For example bottom is always used (or in most cases over words such as Ass or Butt) buzz words are a key element to running sucessfull niche sites.
I know from what I breif Peter from Webinc that it takes a while to understand the correct wording with the right image.
Our guys really get a buzz of simulated humiliation and the whole ritual of punishment and discipline. It never worked for us just to bang up a whole load of random spanking images. Costume and setting are also just as important)
In the end the reason we are a success is we produce 95 percent of all our movie/image content in house, and use models who for the most part are very much in the spanking/DS scene.
Backed up by mutliple daily updates, it works really well.
Strange point to note: some one told me that they were surprised we have much revenue with such a "micro niche" as spanking, and were even more surprised when we told em our monthly figures. There is buckets of dosh in micro if you really know your market and I mean Really know! and are prepared to shell out $$$ on exclusive content locations and pervy costumes etc.
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