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Consider these scenarios: Let's say there are two or more name providers. Let's say that Microsoft has it's own and Netscape has tied up with "XYZ." The Microsoft IE user types in "adult content," and he goes straight to AEBN. The Netscape user types in "adult content" and he goes straight to Webmastercentral. Other, smaller, content providers stand no chance of being found this way. Even more dangerous, let's say that AEBN purchased names from both Microsoft and Netscape; every user would go straight to AEBN.
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Smells like shit. Isn't it?
