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I think it depends. If the overall picture quality is decent, then photoshopping 100+ pics to remove a small zit would be silly, even though it only takes a few seconds per pic. But if you're doing the teen niche and you find a hot girl that has a huge ugly tattoo or a big bruise on her leg, then it might be work it to make her look better. In the amateur niche maybe those flaws wouldn't be such a big deal, for example.
For content sellers, the better the pics look, the more sales they will get. People are usually looking for high quality content because that's what members want and that's what TGPs like to list, so anything they can do to make their pictures better will help set them apart from the crowd will potentially get them more sales.
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