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If you are making money doing what you are doing... do it more! You don't have to buy content... EVER... unless you are starting your own sites. You don't even need websites. I know guys who do 2-400 joins daily just by buying banner ads and PPC search traffic.
There's no one way of making money in this business. What I have noticed is half of the rich people in the business don't even know how to make a site in notepad.
Find what works for you and just keep plowing all your profits back into it to grow it.
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I've trusted my sites to them for over a decade...
Webair, bitches.
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