Chris R: I was comparing cheap trials 1.95 to a little higher trials of 4.95 or 5.95. As far as comparing to free trials that is another story. When the major billing companies all kicked the free trials about 2 years ago now I think, sales went down. I would say they went down 30%. But what is makes it even more odd was that when we offered free trials our conversion rate from the free trial to the monthly memberships went way down. It was really common for free trials to convert at 75% or higher accross the board. When we went to paid trials conversions dropped as low as 35-60% depending on the billing company. My understanding of all this was that because the free trial was deceiving and the surfer never realized that there we're going to be rebilled. The good thing that came out of all this was that chargebacks dropped dramitcally. Most dont realize but it is fairly commen for sites these days doing paid trials to convert as low as 35% of them. We use multiple billing companies and obviously multiple sites and have seen conversion ratios from trial to monthy range from 35% to 70% depending on the site and the billing company. Billing companies that scrub more are going to have higher conversion ratios. A billing company that lets everyone through the door is obviously going to have low conversion ratios. Its all numbers and trying to manipulate them to work in you're favor is the job of the website owner and the billing company and is a never ending task. Ask Kimmy Kim
Kimmy Kim Kim: I think we got some claification out there as you said. Thanks
And I think Marc made a lot of sense also. Marc always has good productive comments. Marc doesnt post on boards much kinda like myself. I think we both try to stay out of the whole "pissing" thing. I'm here to make money for myself, my employees, and my webmasters. It would be nice if all conversations on the boards could be productive
Speaking of Marc....If you're reading I need to talk with ya. I tried calling a few times last week but kept missing you. Give me a buz in the office tomorrow if you can. I'm on the west coast so after noon you're time.
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