|
Tonny Robbins interviews Jay Abraham
--------------------------------------------------------------
TR: So, you're saying that in most investments, I'm going to invest my money and I have a potential return but also a potential loss.
JA: Most of the time that loss is very eminent and very frequently occurs.
TR: Okay, so in other words, there's a great chance that I'm going to lose my money in the investment, or get a very small return that I'm going to put into a savings account, money market or something similar. But if I want a large return -- a decent return -- I'm going to be aggressive and have a greater chance of losing my money or a portion of my capital. You're saying in a business, because of the power of marketing, there are ways of leveraging my money where I'll get a 20 or 30 or 40 times return for my money with virtually no downside at all...
JA: Or 200 or 400 or 2,000 percent. That's one of the major benefits of owning a business and of learning how to expand profits exponentially.
TR: Which I'm really not going to find in a passive investment, per se.
JA: Well particularly with zero downside.
TR: Now, how do you get zero downside? I know you talk about this. You often say -- listen, if you want to really develop wealth, the way to do it is through your own business as opposed to passive investment because the upside is so much greater and there is almost no downside. And yet the reality that we read every day in the newspaper tells us that two out of three businesses that start today won't be around in five years.
JA: And that's exactly right because they haven't learned any of these dynamics that I teach.
--------------------------------------------------------------
|