My apologies if this is a repost but:
New FTC Rule requires Porn "Spam" labelling
(pls pardon the mistake in the thread title... it should be FTC not FCC)
http://www.family.org/cforum/fnif/news/a0031685.cfm
FTC to Require Label on Porn 'Spam'
By Stuart Shepard, correspondent
A new rule could give you some relief from those offensive pornographic e-mails that fill up your online inbox.
Starting next month, the federal government will require sexually explicit commercial e-mail to carry a very specific warning in the subject line. It may offer an easy way for families to delete unwanted junk, and also may help in enforcement efforts.
A new Federal Trade Commission (FTC) rule requires pornographic "spam" (unwanted e-mail) to carry the words "Sexually Explicit" in the subject line. It also requires sexually explicit e-mail to include a valid physical postal address for the sender, as well as a clear method of opting out of future e-mails. Internet experts generally discourage you from ever clicking on a link to opt out.
"A sender of sexually oriented materials must also make sure that the initially viewable area of a message, should it be opened, is free of any sexually explicit materials," said FTC attorney Jonathan Kraden.
Kraden said the rule comes under the direction of the CAN-SPAM Act (the Controlling the Assault of Non-Solicited Pornography and Marketing Act ) and will take effect May 19.
David Burt of Secure Computing Corporation said if spammers followed the rule it would make life easier.
"It would be a pretty trivial matter to configure e-mail to delete messages like that or to reroute them, so if in fact they did comply with (the rule), it would go a very long way towards addressing the problem," Burt said.
Burt expects most porn spammers will simply ignore the FTC.
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Practical implications:
Most spammers will probably avoid this because complying would consign their bulk mail to spam filters.
CAN SPAM is pretty much dead in the water. Of course, there will be some publicity type prosecutions but the bulk (pun intended) of the action will be business as usual.