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There are two schools of thought really on the saturation issue -- one being that more exposure makes for less sales since the surfer keeps seeing it, and the other one -- the exact opposite -- that the more times a surfer sees a site the more likely he is to check out the tour and perhaps buy -- both sides have their merits and arguments but one of the big things to look at is the fact that programs like Maxcash, CE, CEN, ARS wouldn't be so big and doing so well if they were overexposed -- and when you count how many webmasters these guys have and the kind of numbers they are turning in, maybe it's true that the surfer does get comfy with a site.
Nothing will replace true marketing no matter who you are promoting...
Also keep in mind that when a new type of site -- be it toons, celebs, girls in green pants, whatever -- comes out, there is always an initial rush in the market for it -- and after a while, a year or so, that rush starts to level off -- competing sites begin to pick up market share as well, making the sales harder to come by.
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