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If you'r a pysite giving out content or hosting galleries it seems natural to do it, every stolen image is an advert back to your site.
If you're psting that stuff you really have little choice and the more traffic that arrives atyour sponsor the more he may think of giving you as a %.
If you are putting up your own TGPs then you can reap the benefit by directing traffic straight back to your site and getting another chance to send it to a sponsor.
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