Quote:
Originally posted by SinEmpire
Because I can do bigger and better things with the MojoHost brand then was ever possible with the SinHost name... multiple reasons, really.
I discovered that with the old name there were adult customers that weren't comfortable using the service just based on the name. Most hosting customers own adult and non adult sites. The average person never read into the site far enough to see that SinHost was a part of a much larger company, Easy Online Solutions.
Services will be easier to market under one cohesive brand rather than two seperate ones, I believe. This will help to make the most efficient use of our time and resources.
Finally, I'm committed to not drawing attention to our client base. The only thing certain about the legal landscape here in the US is that it's uncertain, at best. I have 2257 compliant clients and take a personal interest in everything on my network. It would be a shame to have drawn unnecessary attention due to the brand name.
Also, I can see that perhaps some day I'll have to go to court on behalf of a client. If that ever happens, I don't want to risk being discredited due to something so trivial as a name.
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Makes sense. If you're going to spend the time and money building the brand name, you might as well have one you can use in adult and mainstream.