Quote:
Originally posted by scoreman
Your missing an important point. The perps that were spending the money were generating it through massive fraud. Your experiences are with folks trying to make a go at legitimate business. You cant apply real world analysis of retention, conversion and the economics of getting a true ROI with seach engine spending because they were not following legal boundaries. When you are propped up by illegally charging cards two, three and four times each for $50-100 a pop, spending 100k a day in search engine listings was a small marketing price to pay to get leads on more sheep to slaughter.
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This explains how AV was able to get away charging $50 CPM for banner ads.
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"Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats."
--H.L. Mencken
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