I market porn, but I only consider myself a pornographer when it furthers the conversation.
I've never shot a photo, I don't own a paysite, my "empire" consists of many different elements. Yes, MOST of my sites were build for marketing porn. But I don't produce it and only license the photos I use.
So I may be a smut-peddler, but I'm not a pornographer. I don't say that to distance myself from the label; I just don't think the label's accurate in my case. Where porn's concerned, I'm a marketing affiliate. I have some links to credit card companies, too - that doesn't make me a bank.