Can you really compare conversion ratios?
I keep seeing on many boards people asking what conversion ratio people get with XXX program, or what program converts the best for them...
It really annoys me to see questions like this because you simply cannot compare conversion ratios in that way. Conversions are based on a HUGE number of factors, not simply the program that you are using. Things like the type of site you are using the program on, the banners or promotional text you are using, even the background color of your site has a bearing on your conversions to a particular program.
That is just what I think... anyone else have any ideas?
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