It seems like in this month they reduced the monthly membership price for "Club 17". Now it is 29.95 Euro ( holy shit, i forgot how do you put the Euro sign again
) instead of 39.95 Euro.
I am not sure why they did it.
The only idea that comes to my mind is that the old memberships were simply too expensive, since USD is so weak, that US surfers were billed $46 for a monthly membership.
Perhaps someone here is heavily promoting them...did you see a difference... do they convert better now...
For me it is hard to tell, I am sending them little traffic. :/