When we lived in Seattle, we told anyone who asked and some who didn't. Most folks thought it was cool.
My family knows. Hell, my mother in law runs our stats program for us. On the payroll. On the clock every morning. She's the best employee we've got. Oh wait, she's the only employee we've got.
My father in law runs errands for us, so we can work uninterrupted and takes care of the dogs. All of my family has been supportive and non judgmental.
Two years ago, we moved to Georgia, one of 22 hostile states...and we tell no one what we do. It's been difficult and leaves us with a feeling of isolation. Ever since a recent conference, where we heard lawyers speak about what the obscenity laws mean and the cases up before the Supreme Court, we've been pretty circumspect about being in the adult business.
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Sin-Text-Because text sells sex.