Quote:
Originally posted by Rich
Congrats Brad, but why the name change? Sinhost was fairly well branded, the name Mojo is associated with the program mojosearch that ripped off a bunch of people. 
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It was a tough decision to make. I have blood, sweat and tears into the 'Sin' brand. For as many people that liked and understood the brand what I learned was that on the hosting site I scared quite a few off. People didn't realize that was just a niche brand of my large, legitimate hosting business.
I think what got me to pull the trigger... aside from loving the name MojoHost and actually picking it up on the 'Snap'... was the legal aptmosphere online. I run a tight ship here with what I consider to be excellent clients. I decided that I wasn't willing to risk the possibility that if I had to step up on a client's behalf in a court of law that I'd be discredited simply because of a name.
On the practical side of things... it was a pain in the ass having multiple company names. Now we can focus our energies on one brand that encompasses the best of everything... and, to be honest, I'm excited about marketing MojoHost.
Cheers,
Brad