Quote:
Originally posted by studio
Hi all,
Just look at who is using exclusive content... The guys that are making big bucks... and why are they making big bucks? It's pretty easy to figure out... But it really has to be exclusive content!
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Like Karups, Score, Hustler, etc. All great sites and not all exclusive.
Exclusive shit still stinks.
It's not that they have exclusive that makes them the top sites, it's because they started years ago when a site with 100 sets was big and ploughed back the money in content for the sites. So when a visitor reaches their site he sees 5000 exclusive sets, 2000 exclusive videos. Plus a whole lot more of non-exclusive.
Size, exclusivity are only part of the picture to building a successful site, few newbies will have the money or experience to build an exclusive site these days. The key to conversions is
VALUE FOR MONEY Give the surfer what he wants, not what you think you can con him into paying for.
Then look at it from our side of the fence. We shoot a half decent girl, in a half decent set and both will sell 20 times at $35 each. So find me the guy who wants to pay $700 for an exclusive Teen set and video and I will supply him. Most of the exclusive stuff is being sold at $200 to $400 for a set/video. Where's the sense in working for half price?
However most of those shooting it cheap are in Eastern Europe and I turn them down all day long, just offered a guy $50 a set, because it aint worth anymore. I wish I could find people to shoot for us who knew what the word porn meant. I can teach a chimp how to light, getting a stupid girl to look sexy is an art.
I think for new sites the key is a mix, you need at least 500 sets to start, and not content blowout crap if they could of sold at full price they would not be blowing it out for 10 cents on the dollar, and you need to be updating 5 sets a week. That's good stuff that is new and fits in a style in a niche. 500 sets will probably cost you around $15k to $20k, if you can vest in a bit of exclusvie then thats the icing on the cake.
We shoot a lot of exclusive two girl for one client, he also buys all the non-exclusive two girl we shoot and some of the girls in those sets in solo sets. Exclusive, quality and bulk, seems to work for him. He can afford to pay more than $400 a set.
We are about to launch
SEMI-EXCLUSIVE CONTENT, sets that will be sold 5 times at $100 or 10 times at $50. So you can have sets that will not be in a blow out the week after you bought them without paying out a fortune.