Far-L

The gap between percieved value and actual value continues to widen....

While "branding" is a big buzzword in the industry right now... I think very few are aware of the time and expense involved in actually creating a meaningful brand.

I suggest you paint "freehardcore.com" on the side of that Austin Martin and pay some scantily clad models (preferably celebrity status like Carmen Electra and Pam Anderson) to do something outragous in the backseat while cruising bumper to bumper down Sunset Strip on a saturday night...

Make sure KB calls all the media so you can get them into prime position first....

Then come back and see if people are so willing to balk at that price!

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