Quote:
Originally posted by emmanuelle
Make your site sticky- give people a reason to log in every day and they will never leave. Content is cheap.
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I think emmanuelle hit the nail right on the head.
Videos or sets are around $15 to $40 a pop, I'm not talking about crap that can only be sold on price. So updating 2-3 lots a day is going to cost around $60.
Showing the surfer you update daily, on the tour, will convert how many? Keeping your memebers coming back every day will retain how many more?
So some options to increase income are, give the surfer more, newer and better content or jerk up the traffic to the same site? Doing both is the best option.
Sites that update daily.
Karups
Club Seventeen
Score
Also you have to figure out, updating by how many sets a month will convert/retain members. Assuming you have a good site and a decent membership, two sets a day is 60 sets. Probably at a cost of $1200. That means you only have to retain or convert an extra 50 surfers a month, under 2 a day. As your site grows it takes longer and longer for the members to view it, they keep coming back day after day to see what you have new, they become hooked.
Had a client who was shooting everything himself, he now buys our non-exclusive stuff as well, it makes economic sense. He's buying more and more from us. Also have a client who was exclusively two girl, he's now buying solo sets of the girls in the two girl sets/videos.
Giving members more bang for the buck works.