Quote:
Originally posted by TheDoc
Out of a memberbase it is pretty safe to say 2% of the people will forget about the membership, never notice it, and/or like it stay on. That is where you get the 3% from.
The 15% is pretty high, good job 
50% retention month to month is average, the rejoining of old members at that rate is nice though
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Thanks
It's true, that people can forget about the membership for a year or two. Not for five years, though, at least in my experience (and I do have about ten totally separate - that is, not sharing backends or anything else - paysites to compare numbers with).
The month to month is 50% PLUS...i didn't specify exact numbers, since it varies quite a bit, anywhere from 50% to 75% during the course of a given year, so I just said 50%+ to indicate I was relatively happy with it.
But my point wasn't to brag or compare with other sites, it was just to say that well-above-average results are possible, IF you don't target "average" niches (can anyone say "teen"?) and you don't use "average" methods (lots of plug-ins and overused content, depending on TGP or brokered traffic, etc.) - and are prepared to put in the money (content) and effort (customer service and building relationships with your customers).
It sure ain't 1999 anymore :-(