Quote:
Originally posted by MikeSmoke
On my personal flagship site:
- 3% of members are in their fourth or fifth year.
- almost 15% of members are in their second or third year.
overall, retention is 50%+, but more than 50% of new joins are from old members coming back after 1-6 months "off" while they wait for updates to accumulate.
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Out of a memberbase it is pretty safe to say 2% of the people will forget about the membership, never notice it, and/or like it stay on. That is where you get the 3% from.
The 15% is pretty high, good job
50% retention month to month is average, the rejoining of old members at that rate is nice though