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Underserved niche.
Understanding of the niche.
First into the niche, to build brand name and customer loyalty.
Total custom content.
Targetted marketing to an audience totally into the niche (as opposed to marketing to a wider, "porn surfer" audience).
No trial memberships.
24/7, responsive customer service.
On my personal flagship site:
- 3% of members are in their fourth or fifth year.
- almost 15% of members are in their second or third year.
overall, retention is 50%+, but more than 50% of new joins are from old members coming back after 1-6 months "off" while they wait for updates to accumulate.
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icq: 541-739-92
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